Roles + Responsibilities include:

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• ​Developing digital assets across the company, leading marketing-focused work while delivering comprehensive assets for the website and global wholesale channels.

• Designing weekly email newsletters, social media posts, brand collateral and internal initiatives.

• Ensuring cohesive brand representation through clear creative direction across visual touch-points.

• Actively involved in brand identity guidelines for internal and external use.

• Overseeing the creative direction for all brand events, including collaborations, community and influencer campaigns.

• Managing a graphic designer, overseeing workload planning, creative output, and ongoing professional development.

• Played a pivotal role as a founding team member in establishing the brand identity and guidelines, contributing to the business's growth and achieving an annual revenue increase of 2528% from FY21–24.

• Designing bespoke PR boxes.